Casopis TV Guide je v poslednej dobe na trhu stale menej ziskovy. Je to 54 rocny casopis, ktory straca citatelov a taktiez peniaze, pretoze nie je schopny sa prisposobit novym poziadavkam, a to najma technologickym. V dnesnej dobe ludia vacsinou nemaju problem s pristupom na internet a tym padom si vedia najst vsetky informacie o televiznych programoch vtedy, ked ich potrebuju a to prakticky zadarmo. Preto sa zacal casopis TV Guide sustredovat viac na pisanie o ludoch a postavach z filmov, serialov a relacii. To bolo urcite dobrym krokom, ale stale nie dostacujucim na to, aby si zaistili primeranu poziciu na trhu. Macrovision, spolocnost poskytujuca ochranu proti kopirovaniu, manazment digitalnych prav, elektronicke opravnenia a technologie manazmentu softveroveho majektu, ma zaujem kupit TV Guide. Macrovision planuje projekt, v ramci ktoreho chce skombinovat tieto spolocnosti a tym padom budu zakaznici mat moznost dostat sa k informaciam o TV programoch, mat svoj priestor na fotografie, hudobny prehliadac a celkovo pristup k zabave cez rozne elektronicke zariadenia. Ponukana cena je 2,8 miliardy dolarov. Ale stale nie je iste co sa bude s casopisom TV Guide, pokial ho Macrovision kupi, a ani to, ci bude vobec predany.
By Petra Calovkova; edited by Iveta Nagyova
These news are brought to you by CantellTV, its technology partner SigEx Telecom and its founder Chris Cantell. CantellTV is the fastest growing provider of digital broadcasting coupled with enhanced communications, allowing people to easily control, view, upload and share digital content through proprietary interface. CantellTV has relationships with a growing network of international clients delivering millions of videos per day with more than 50,000 new videos uploaded and 200 hours of new TV shows broadcasted daily to a wide range of viewers, from 5 to 7 year olds of LiveCartoons; to 16 to 24 year old active social users of MyJumps; to fortune 50 corporate clients utilizing enhanced broadcasting services. CantellTV is committed to delivering infinite choices to your world of entertainment at the tip of your fingers. Chris Cantell retains consulting arrangements with several pre-IPO companies.
